I was almost tempted just to post the picture. Ghetto. How could I say it better than this. But the journalist in me feels the need to report the whole story…. This picture was included in a press release (guinnessrecordliljon.pdf) announcing that Lil’ Jon has set a Guiness World Record for the “Biggest Bling”. Ghetto. I’m serious. My press credentials (why this release came by my desk) could not make this insanity up. It seems the monstrosity around Lil’ Jon’s neck, pulling him and all of us down, has set a record for the world’s “largest diamond pendent”. Ghetto.
“Guinness World Records is pleased to recognize Lil Jon as a new member of our recordbreaking family,” said Alistair Richards, Guinness World Records Managing Director. “We congratulate him on his remarkable achievement in setting the record for the Largest Pendant.”
Valued at $500,000 the pendant weighs in at 5.11 pounds standing 7.5 inches tall, 6 inches wide with a total of 73 carats of diamonds set in 18-karat yellow and white gold uncreatively crafted by jeweler Jason of Beverly Hills.
“I spent a load of money on that chain. I had no idea I would break a record and be recognized for it,” said Lil’ Jon. “It’s an honor to be included on that list. Let’s just see how many rappers try to outdo my pendant and break my record.”
Ghetto! Did you hear me? Ghetto!
Welcome to GhettoNation. You are looking at it. This is an illustration of a mindset that embraces the worst. I wonder if the self proclaimed King of Crunk’s parents – an engineer and a member of the Army reserves – had bling breaking in their dreams for their Lil’ Jon. I am crossing my fingers in hopes that they didn’t.
As a Black woman I am simply ashamed. There is no other word to describe the pain in my heart. Now we are breaking records for how low we are willing to sink. Debasing ourselves for trophies and gladly smiling in our shackles. Like sassing out your mama, this — this pride in our ignorance, this spending a house mortgage on chains, this ghetto mindset — is behavior that is simply not acceptable!
According to the press release Lil Jon’s new single is “Act a Fool”. I haven’t heard the track yet but I have seen it. And now you have too.
It is time that we open our eyes, raise our expectations, and start to make it all go away.